Is a Responsive Design a Ranking Factor?


Web DesignWith the increase in the use of smartphones and tablets, it has become increasingly important to have a website design that appears the same on all devices. Responsive web design also takes care of pixel resolution, screen size, click vs touch, optimized markup, adobe flash technology among others.

When website design experts create a responsive design, they ensure the layout, subsequent coding, and the visual presentation provides the user with an optimal viewing experience irrespective of the device they use. While responsive design has become a major aspect of web design, it’s important to note that it also affects your SEO efforts.

Here are some benefits of a responsive design to your SEO campaign:

Google loves responsive designs

Google reigns supreme when it comes to search engines. If you would like to rank highly on Google, then you need to ensure that your site is responsive. Google evaluates your site based on how well your site appears on tablets, mobile phones, and desktops.

You get to build strong links

Your site’s URL is a unique element. The links that are attached to your main site also lead to the mobile site. The back-end profile for both the desktop and mobile becomes strong whilst still increasing user’s efficiency.

Reduced bounce rates

If you notice that visitors have been increasingly leaving your site without converting, it’s likely that your site isn’t appealing and it’s not loading as it should. To reduce the bounce rates, It is essential to have a responsive design. Reduced traffic tells Google that users are not finding your site easy to use and this affects your ranking.

Faster load time

If visitors can’t access your site on mobile devices or it takes long to load, then you can end up hurting your site’s ranking. Having a responsive design reduces your loading time.

Here are just some of the benefits of having a responsive design to SEO. Consult an experienced website design agency to get your site responsively designed for different platforms.

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