Retail Signage 101: Installing a Striking Store Sign to Improve Sales

store sign

If you’re running a brick-and-mortar business, it’s important to let people know about it with attractive signage that grabs everybody’s attention. Putting up a sign is one of the simplest, cheapest, and most effective ways you can do to boost your retail business’ name. Research shows that 68% of consumers said they had entered a store and purchased a product simply because the store sign caught their eye.

What can be tricky, though, is taking your design to the next level. Here’s how you can make your signboards pop.

It’s in the details

The very first thing to work on with your retail store signage is the details, namely the design and the copy.

Make sure the typeface is readable. Large fonts aren’t only easily noticeable from afar, but they also make details about your business more accessible to people with low vision. You do not have to put words in all-caps, though, as this might turn off potential customers.

Make sure all important business details, including contact number and website, are in your sign, though it still depends on the purpose and location of the sign. Keep your call-to-action as concise as possible.

Resilience is required

It is important to choose a weatherproof, durable material. Metal is a good option because it is tough and can withstand harsh weather elements. Metal signs are also low-maintenance and easily customizable. You can have metal cutters or fabricators in Utah or any location near you come up with custom shapes and sizes to suit your vision for your signage. Similarly, aluminum is especially malleable and can be shaped into any design and modification.

Simplicity is key

Store Sign

The biggest mistake you can do is add unnecessary elements to your store sign. Looking ostentatious or visual-heavy only distracts customers from the value they’re supposed to get from your store.

Use color contrast for better readability, and employ color theory to your advantage. Use simple color pairings like black and white, or use the color red to make a sign for your retail store’s sale, since red spurs thrill and enthusiasm.

Also, choose a font that suits your business’ style. You can’t be caught using flamboyant fonts if you’re a high-end bistro or a law firm.

Consider purpose

Are you inviting customers to try out a new product? Are you informing them of a promotion? Do you want to guide customers with directional signs? Be clear on your purpose. It’s not a good idea to put up excessive signs outside and around your store, as this may otherwise cause information overload.

You also have to account for your resources. Will you opt for digital signage, neon signage, or traditional poster signage? Before making a decision, know your market, and be familiar with what appeals to them.

Proper placement

You should have already assessed where to put up your sign while the store was in construction. Most stores place overhead signages for people to notice these easily while some use eye-level signage, so it’s more appealing to passersby.

For outdoor signages, consider their accessibility to both pedestrians and vehicles. Eliminate obstructions, and take note of glare from street lamps or natural light. If complementing your sign with audio-visual elements helps in grabbing attention, and you have the resources for it, then go for it.

Businesses should be adaptable, and this includes your sign. Consider how your customers react to your signage, and adjust accordingly. This is how you can keep up with the times and hopefully ensure your business’ success.

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