How to build your surgery’s presence with social media

growing social media presence

Social media is great for connecting with friends and even for buying items via the Facebook marketplace.

But if you run a dental clinic, are you aware that you can use social media to bolster and promote your clinic?

This leads to the question: how can you build your clinic’s online presence using social media? Here are some top tips!

Choose the right platforms

social media apps on phone

Select the social media platforms your target audience uses the most and focus your efforts on those. For example, if you are aiming your marketing efforts at teenagers and young adults, Instagram and Facebook are the most likely platforms to use. If you want a more mature audience, research has indicated that Twitter is the best platform.

When it comes to choosing the best social media for dentists and dental clinics, many teams opt to hire marketing teams to help them select their most suited platforms. Alternatively, you can operate multiple accounts on multiple websites, but this will also usually require a marketing team.

Create a strong profile

Make sure your dental clinic profile accurately reflects your brand and provides all the necessary information about your dental clinic, including services, location, and contact details. You should also work on establishing a tone that will be used on your posts to help patients recognise your posts and vlogs. Also, aim to update the content at least once a day to keep it regular, as this will help you to create a robust online presence.

Share high-quality content

social media content

You should regularly post informative, engaging, and visually appealing content that showcases your services, treatments, and patient success stories. That way, people visiting your social media page via the platform will be more likely to engage with the posts. Also, unless there has been a significant global event, try to focus all of your posts on dental care.

Engage with your followers

Social media is about being social, so you should interact with your followers by responding to comments, messages, and reviews. This can establish trust and credibility with your audience and allow them to feel that they can ask any question of your team and get it answered. Great!

Utilise paid advertising

Consider investing in social media advertising to reach a wider audience and attract new patients to your practice. This can be pay-per-click or related to simply posting adverts on linked pages to your dental clinic. As mentioned earlier, a marketing team can help with this, and they can discuss the most appropriate methods for your dental clinic.

Monitor and analyse your performance

Finally, to build a solid online presence, you will need to see where you may be going wrong. Use analytics tools to monitor the performance of your social media pages and see what works best. This can help you continually improve your online presence and reach your marketing goals. Or, once again, it can be worth investing money into a marketing team to oversee this for you so that you can focus on the business end of things rather than the marketing end.

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