If you have a knack for gardening or love plants, know that you can make money out of it. According to IBISWorld, landscaping alone could grow by nearly 4% between 2015 and 2020.
The coronavirus pandemic could significantly decline its demand as businesses need to shut down. However, the industry report suggested that it could soar in 2021 as consumers ease their way back to normal life.
You even have a market for more specific niches, like lawns. You can open a lawn treatment franchise in your city or state to start right away. The market is not only wide-ranging but big:
1. Workplaces
What do more modern buildings like Amazon have in common? They are now incorporating green spaces. More studies suggest that adding pocket gardens and parks can improve the health and well-being of employees.
For example, plants can improve focus and restore the mind from fatigue through effortless attention. For some reason, the eyes and the brain do not strain when looking at nature compared to staring at the screen for hours.
Green spaces can also encourage employees to go outdoors and enjoy the sun, which can help produce vitamin D. This sunshine vitamin can enhance the absorption of calcium and regulate the immune system.
They also promote physical fitness and natural movement as workers need not spend all the time indoors. Landscaped areas may decrease the risk of obesity because of sedentary behavior.
2. Healthcare Facilities
Hospitals often have the reputation of being utilitarian, cold, and sad. In reality, more are adding colors and embracing healing gardens.
These specifically designed landscaped areas can benefit both patients and staff. For example, it may alleviate symptoms, such as pain.
Different types of research showed that stress could increase one’s perception of pain. Meanwhile, plants could decrease feelings of stress, anxiety, and depression. They could lower biomarkers like heart rate and blood pressure.
For those who work in healthcare facilities, plants can provide them a calming break. They can also promote outward attention, so they ruminate or worry less.
3. Homeowners and Real Estate Companies
Homeowners are still willing to spend money on lawn treatments and garden-related services because of curb appeal. When the front yard looks good, it can increase the value of the property. Sprucing the yard, for example, could give you a 100% return on investment, according to the National Association of REALTORS.
Well-manicured lawns can also attract millennials, the demographic that came after Generation X. Realtor.com forecasts this group will account for at least 50% of mortgage originations. They are not only buying properties, but they are now the largest generation in the country.
Meanwhile, real estate businesses may also need your services not only to improve curb appeal but also to prepare the property for open houses and showings. Well-maintained yards are inviting and calming, and they give the impression the homeowners invested in maintenance.
You can focus on one market or cover all three—your choice. One thing is clear: there is a demand for lawn treatment and improvement, making it a lucrative business opportunity.
