In the age of digital advertising and social media, it is easy to forget how traditional marketing and branding started. Before everything can be found online, people used to communicate and make their brands known through magazine and newspaper advertisement. In the business field, people build connections through their business cards. Business cards are still as important today as it was yesterday. Printing your business stationery may not be on your company’s agenda for now, but these three reasons might just help you realize the urgency of having one.
3 Reasons to keep your logo visible offline
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Professional Credibility
Professional credibility is the foundation of any business, both big and small. Having a business stationery when sending letters, or by simply having a business card to hand to people are signs that your business means serious business. It might take a few hours to come up with a business card and letterheads, but it does benefit potential clients and customers. No wonder companies before the digital age opted to use this method.
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Personal
Despite the rise of internet communications and emails, direct marketing is still one of the most effective ways to make your brand and company known. What better way to start a relationship than by handing out your business card? A business relationship is still more significant when done personally than electronically.
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Brand Marketing
Business cards and letterheads market your brand. It says a lot about your company and even your position. A not-so-well thought of business card can give a bad first impression compared to an aesthetically appealing one. Seeing your logo in letters and cards make people aware and curious about your brand.
Marketing and professionalism are two of the most important thing to make it big in business. Reach that goal with the help of the smallest weapon — your business card.
