When a visitor has difficulties exploring your website, they may leave immediately and never return. Usability plays an important role in the overall customer experience. Their navigation must be seamless; they need to find all the details they need, have their questions answered or make a purchase easily.
If you fail in any of these, you might bleed customers and lose market share. Experts on web design services from Las Vegas cite the following ways to improve your website’s usability.
Use Common Design Features
Some website owners want to stand out and get creative with the look of their sites. This may be about their branding, but in some cases, the ideal route is to play safe and follow common designs used in your industry. Users want a semblance of familiarity when they search for answers online.
Some prefer getting from point A to point B in the simplest possible way. Provide your visitors with this experience, and they will thank you for it. Follow elements that many users are familiar with some of these include: brand logo in the top left, search bar in the header, contact details in the upper right and social media icons near the bottom.
Have a Visual Hierarchy
According to some studies, a person only needs just less than 3 seconds to make a first impression about your site. They automatically make this assumption, which means you need to make your website instantly recognizable and easy to look at.
To have an immediate positive impact on a visitor, create a visual hierarchy. Lead a visitor’s eyes t information or photos that may answer their questions or add value to their experience. It is possible to achieve this by changing the size of a section or picture.
Or using a different color compared to the others, using contrast, its position on a page, alignment, or the negative space around it. Mix and match these elements to determine which combination works best for your objectives.
Make Navigating Simple
One overlooked detail when designing a website is navigation. This aspect can make or break your site because if a visitor can’t find what they are looking for, they’ll just close the tab. Make navigating your website clear and simple. A user needs to know where they can go next when they browse a page.
Use buttons or hyperlinks with a distinct color or position on the page. Clear directions on how to navigate is a simple way to improve usability.
Available and Accessible Website
If a person can’t find your website or lands on an error page, you’ll lose a potential customer. Review your site to identify broken links, make improvements for mobile-friendliness and spend more on better hosting. Find a reliable web host to avoid a down site.
Clear and Straightforward
A user needs to have clarity when they browse your website. Provide it to them, and they will reward you with a purchase. Focus on the critical information and your brand’s strengths. Keep things simple and direct, and be consistent throughout the process.
These are some of the ways to improve your website’s usability. Implement these so that your visitors will have an easy time browsing your pages.
