There are some key factors that need to be considered when creating a patient attraction system for your dental practice. Attracting patients using digital technology is easier and more convenient than traditional dental marketing techniques. However, you need to stay informed with regard to the current trends and update aspects of your marketing system on a regular basis to continue to find new patients. Speak to a digital dental marketing team today so that you can delegate your patient attraction system to their experienced hands. They can use their knowledge and expertise to make sure that you have a system in place that helps you stand out from the crowd and encourages patients to address their dental needs with you.
A 5-star Google rating is key to attracting patients. Google ratings and reviews have replaced word-of-mouth referrals over the last two decades. You need a good review to be considered credible and trustworthy, especially if you are expecting patients to trust you with their dental health. It is important that you ask each patient to give you a rating and review after every visit to your practice, and you need to track these reviews to make sure that you are providing your patients with quality dental care and fantastic service.
You can use these reviews to help you make improvements to your dental practice or service where necessary. You can also reply to your reviewers and thank them for their comments or discuss any issues they may have experienced for better patient relations. Quality and quantity are both important with regard to Google reviews. Prospective patients will then use these reviews to decide whether or not they would like to address their dental needs with you.
A successful dental website
Your website is the key to a good patient attraction system. All dental practices have a dental website to let patients know of the treatments and procedures that they have to offer. There are some technical features that are essential in maintaining good user experiences and a successful patient attraction system.
First, you need to make sure that you have a website that is accessible from all devices; this includes desktops, laptops, tablets and most importantly, mobile phones. Research has shown that approximately 80% of new patients use their smartphones to search for new healthcare facilities, including dental practices.
It is important that your website loads correctly and instantly on all mobile phones, otherwise, you will be losing prospective patients to the other dental practices in your area. Website speed is important for good user experiences, and if your website does not load within one or two seconds, then you will also lose website traffic to other websites that are more optimised for user experience.
Speak to your digital dental marketing team today and find out more about dental marketing and how you can put strategies in place to make sure that you have a strong patient attraction system that will help to bring success to your dental practice.