The hotel and motel industry is growing rapidly, and it may be the perfect time to purchase one. If you find any motels for sale in your locality, you may think about buying the property.
Before you buy a motel, however, there are factors to consider to determine if it is an ideal investment or not.
Profitability
To invest in this industry, it is important to know how to run a motel. With the information you get, determine how much money you need to invest and operate your new business. Study the competition and identify which aspects of their establishments you replicate or do better.
The profitability may be one of the concerns of the motel you are planning to buy, but there are other factors that you should consider before making the purchase. The location, target market and potential expenses affect the return of your investment.
Target Market
The motels you see for sale might be enticing you to make a purchase, but you must ask yourself, is there a market for this in your chosen location?
Are your target market backpackers? Families traveling on a budget? Or couples looking to reduce expenses? Try to understand how your audience thinks to help you make a decision. Also, the location of the motel will influence your investment strategy; is it near a beach? At the heart of the central business district? Choose a place where you can maximise profits.
Location
Another factor that you should consider before buying the motel is the location and suitability of the establishment for future customers.
Property located near or around popular tourist destinations provides the highest return on investment, but is also the most expensive. The competition in the area may affect profitability as well, as too many competitors in one area will divide visitor attention and spread potential profits too thin.
Consider these aspects before you purchase a motel to maximise potential profits and avoid falling into the pit of bad investments.
