The prestige and success of an event can often rely on the goodwill that is built up on creating a good impression on the most important guests to grace the occasion. In business, this is simply a practical move that allows you to keep things running smoothly, secure partnerships, and eventually expand your reach. Whether you are setting up an event for corporate launches or consortiums to talk about the state of the industry, there are a few things your event should have to make it a cut above the rest.
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Exclusive transportation
The ideas of shuttles are not just for music festivals, though you would have to step it up and make it more exclusive for the cream of the crop that you want to impress. That begins from before the event even starts, getting them to the venue in a professional fashion. An excellent way to go about this is to get private transportation services for the select guests whose attendance you want to secure.
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Premium goodie bags
A good event will always provide a goodie bag for its guests to mark the occasion, but a great one will make it worth keeping by incorporating luxury goods like gift cards, some tech goods, and the like. Since you can’t blow your entire budget on this, though, a great way to add that premium feel is by adding personalized elements that immediately give it that air of exclusivity. That is a great way to make it more memorable for your guests and a chance to brand some things.
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Limited attendance
Even though you may want to get a big crowd, it would do well to be selective about the guests that you invite as well. If everyone and anyone are in, it can lead to a messy event. It’s better to focus your resources on the actual target attendants who are relevant to what you’re holding the event for. Things will not only go smoother this way, but it also streamlines your planning and lends to the professional tone of the event.
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VIP section
Even if you are particular with who you send out your invites too, there’s still some credence to be had to have a VIP section with various amenities. If you can afford it, it may even be smart to have a separate gathering altogether specifically for those you want to label as ‘VIP.’ Many people go to events for networking, recognition, and treats, so you can adequately provide the best space to combine all of these elements with a well-done VIP section.
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Clear program and materials
People want to know how long an event will run and what exactly will be happening since this can manage their time and expectations well. Don’t leave the program until the last minute. Make sure you’ve ironed out the whole flow of the event and that you’ve printed well-made materials about it. Hand out programs to those who will need it, and make sure you have the right signage to direct people and the stream of foot traffic.
If you take the time to get these aspects together, you should be able to make a business event that leaves a good impression on those you want to impress.
